The viewership numbers for the IPL 2023 LIVE broadcast by Star Sports are nothing short of impressive. Within just three days, Star Sports has accumulated an astounding 8.7 billion minutes of consumption, solidifying its position as the dominant broadcast giant. Disney Star has also experienced a significant increase in TV ratings, with nearly 140 million viewers tuning in to watch the IPL 2023 opener. Stay up-to-date with the latest Indian Premier League LIVE Updates on Insidesport.IN.
Despite losing the streaming rights to Viacom18, Star Sports managed to maintain its hold over the audience. This is especially commendable given that the Reliance-backed brand is offering free streaming of the IPL on JioCinema. Additionally, the JioCinema crash on the first day of the IPL 2023 season helped boost Star's TV ratings.
This season, Star Sports stepped up its game by launching several campaigns to promote the IPL. Despite the pressure from JioCinema, Disney Star held its ground and delivered impressive results, as evidenced by the viewership numbers during the IPL opening weekend.
Sanjog Gupta, Head-Sports at Disney Star, expressed his gratitude for the overwhelming response to #IPLonStar from fans across the country. The massive growth in viewing time is a testament to the success of Star Sports' campaign, its focus on building the virtues of its broadcast, and the continued dominance of linear television as the preferred platform for uninterrupted viewing of live cricket. Most importantly, it highlights the deep relationship that the broadcaster shares with cricket fans.
The popularity of the TATA IPL as the world's premier cricket tournament was reaffirmed by Star Sports' blockbuster weekend. The broadcasters' fan-centric approach has resulted in a massive 8.7 billion minutes of TV consumption, which is a 47% increase compared to IPL 2022. Furthermore, 140 million users tuned in to Star Sports for the Opening Ceremony and GT vs CSK clash, contributing to a significant 29% growth in TVR compared to last season.
With a focus on enhancing the fan experience, Star Sports is providing match feed in nine different languages across the country. The decorated 'Star Cast', consisting of former cricketers and seasoned broadcasters across languages, is presenting Tata IPL 2023. They are joined by Star Sports' IPL sutradhaar - Ranveer Singh - and legendary Telugu actor Nandamuri Balakrishna.
Initiatives such as the 'Fan Bus', 'Watching Together', and 'Har Society Banega Stadium' have provided fans with an immersive viewing experience. Star Sports' experts have participated in all these initiatives, and their presence has elevated the overall experience for fans. While Viacom18 snapped up MS Dhoni and Suryakumar Yadav, Star Sports promoted the tournament with promos featuring cricket superstars like Virat Kohli, Rohit Sharma, Hardik Pandya, and Ravindra Jadeja.
Star Sports' commitment to widening the coverage of the tournament beyond the live broadcast has paid off, with over 200 million viewers watching the build-up programming for TATA IPL 2023 even before the tournament began on Friday. The broadcaster is optimistic that the 'Shor' will continue as fans enjoy the action on television. The broadcaster's commitment to serving fans through the power of storytelling, best-in-class coverage, and customization at scale will remain unchanged.
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